Executive, Digital Operations

Job Summary

维护电商平台，对接电商渠道采购，完成销售指标。

与市场部对接完成品牌任务。

Maintain the e-commerce platform, connect with e-commerce channel buyers, and achieve sales targets.

Coordinate with the Marketing Department to complete the brand tasks.

General Responsibilities

• 电商平台日常运营管理
  负责天猫、京东、拼多多、抖音、小红书等主流电商平台的日常运营，包括商品上下架、页面优化、活动报名、库存监控等，维护与采购的日常关系。
  Manage daily operations on major e-commerce platforms (Tmall, JD, Pinduoduo, Douyin, Xiaohongshu), including product listing, page optimization, campaign registration, and inventory monitoring， maintain the relationship with the buyers.
• 营销活动策划与执行
  策划并执行平台大促（如618、双11）、品牌日、日常促销等活动，协调内部团队确保活动顺利上线。
  Plan and execute promotional campaigns (e.g., 618, Double 11, Brand Days), coordinating with internal teams to ensure smooth execution.
• 内容与商品管理
  负责商品信息维护、价格策略制定、促销机制设置，优化商品标题、主图、详情页等内容以提升转化率。
  Manage product content and pricing, optimize titles, images, and descriptions to improve visibility and conversion.
• 用户运营与私域建设
  通过会员体系、社群、直播等方式提升用户粘性与复购率，收集用户反馈推动优化。
  Enhance user engagement and retention through membership programs, communities, and livestreaming; gather feedback for continuous improvement.
• 数据分析与策略优化
  利用生意参谋、京东商智等工具进行数据监控与分析，输出报告并提出优化建议。
  Analyze performance data using tools like Business Advisor and JD Data, generate reports, and propose actionable insights.
• 平台对账与财务协同
  每月核对平台账单，确保销售数据、佣金、费用明细准确无误，协助财务完成结算与发票开具。
  Handle monthly reconciliation with platforms, verify sales, commissions, and fees, and support finance in settlement and invoicing.

Functional Skills and Knowledge

• Can monitor sales performance of the customer and compliance to agreed trade activities.
• Successfully resolve operational issues and escalate internally where needed.
• Monitor the effectiveness of the business plan, the actual situation versus expected results and communicates to stakeholders.
• Conduct pre and post ROI evaluations of promotional events to improve the effectiveness of A&P.

Education

• 本科及以上学历，市场营销、电子商务、等相关专业优先；

Bachelor’s degree or above in Marketing, E-commerce, or related fields preferred.