e-Commerce and Digital Strategy Manager 电子商务和数字战略经理
Department: Sales & Marketing
Employment Type: Permanent - Full Time
Location: China - Jinan
Description
The overall scope of the position is to manage the hotel’s website and position it as the priority channel of electronic distribution, manage the hotel’s online platforms and digital media campaigns and optimize the hotel’s overall digital presence.该职位的总体范围是管理酒店的网站，并将其定位为电子分销的优先渠道，管理酒店的在线平台和数字媒体活动，优化酒店的整体数字形象。
Key Responsibilities
● 确保所有数字平台上的房产内容和展示的准确性，以及酒店列出和分发库存的第三方门户网站和网站● 报告、分析并根据 brand.com 统计数据采取行动，不断提出策略来提高绩效和关键绩效指标 (KPI)● 负责实现网站销售目标和收入份额● 优化流量获取策略和转化率● 确保根据公司指导方针通过社交和数字渠道一致地传递品牌● 支持品牌及其区域和公司办事处的战略和项目的实施● 负责酒店在线形象及其在所有数字平台上的展示About Kempinski
Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.
For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.
In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.
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