About WPP Media
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WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
We are seeking a highly motivated and experienced Director to lead media insights and analytics efforts dedicated to our prestigious client, Richemont. You will be responsible for delivering actionable, data-driven audience intelligence derived from China's dynamic data ecosystems (Red, WeChat, Douyin, etc.). You will leverage our proprietary data platform and advanced analytics solutions to uncover key consumer insights, translate those insights into compelling narratives, and present them effectively to the client. This role serves as the primary subject matter expert and point of contact for all data and analytics-related matters for the Richemont account. You will co-work with data product team of two analysts, also performance media team, and providing guidance, and ensuring the delivery of high-quality, impactful insights.
Key Responsibilities:
Audience Intelligence & Analytics:
- Lead the development and execution of data-driven audience intelligence strategies leveraging China's key digital platforms (Red, WeChat, Douyin, etc.).
- Utilize our data platform and advanced analytics techniques (e.g., segmentation, predictive modeling, trend analysis) to identify key consumer segments, behaviors, and preferences.
- Proactively identify opportunities to improve data collection, analysis, and reporting processes.
Storytelling & Client Presentation:
- Translate complex data findings into clear, concise, and compelling narratives for client presentations.
- Develop visually engaging and impactful PowerPoint presentations that effectively communicate key insights and recommendations.
- Present findings and recommendations to clients in a confident and persuasive manner.
Client Engagement & Relationship Management:
- Serve as the primary subject matter expert and point of contact for all data and analytics-related inquiries from the Richemont client.
- Build and maintain strong, collaborative relationships with key client stakeholders.
- Proactively communicate insights, updates, and recommendations to the client.
- Understand the client's business objectives and challenges, and develop data-driven solutions to address them.
Data Solution & Innovation:
- Contribute to the development of data strategies and roadmaps for the Richemont account.
- Stay up-to-date on the latest trends and technologies in data analytics and audience intelligence.
- Identify and evaluate new data sources and analytical techniques.
- Drive innovation in data-driven solutions for the client.
Measures of Success:
Within 3 Months:
- Develop a strong understanding of Richemont's business objectives, brands, and target audiences.
- Establish key relationships with client stakeholders and internal teams.
- Deliver initial insights and recommendations based on available data.
Within 6 Months:
- Lead the development and execution of data-driven audience intelligence strategies.
- Proactively identify opportunities to improve data collection and analysis processes.
- Demonstrate a strong understanding of China's digital landscape and data ecosystems.
Within 12 Months:
- Become a trusted advisor to the client on all data and analytics-related matters.
- Drive measurable improvements in client performance through data-driven insights.
- Lead the development of innovative data solutions for the Richemont account.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
What You'll Need:
- Deep experience in data analytics, audience intelligence, or a related field, with a focus on the Chinese market.
- Experience in luxury retail or a related industry is a plus.
- Excellent communication, presentation, and interpersonal skills.
- Ability to translate complex data findings into clear, concise, and compelling narratives.
- Strong client management skills and experience in building and maintaining relationships with key stakeholders.
- Deep understanding of China's digital landscape and data ecosystems (Red, WeChat, Douyin, etc.).
- Strong proficiency in data analysis techniques, including segmentation, predictive modeling, and trend analysis.
- Fluency in English and Chinese.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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