At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.
Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.
No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!
We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.
SUMMARY
Lead Kids2’s e-commerce growth and digital transformation in China. Develop and execute data-driven strategies across Tmall, JD, Douyin, Xiaohongshu, and emerging platforms to drive market share, revenue, and brand equity. Bridge global brand standards with hyper-localized execution, optimizing end-to-end operations from merchandising to supply chain. Build and lead high-performing teams to achieve sustainable competitive advantage in China’s dynamic digital landscape.
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:
1. Strategic Leadership & Business Growth
- Develop 3–5-year China e-commerce roadmap aligned with global goals (revenue, GMV, profitability).
- Negotiate platform partnerships (Tmall/JD/Douyin), lead pricing/promotion strategies, and identify whitespace opportunities.
- Mitigate ASP erosion through differentiated assortments, bundling, and premiumization.
- Establish China "Best Practices" for scalability across global markets.
2. Platform Operations & Digital Marketing
- Own end-to-end platform management: SEO, content optimization, livestreaming, KOL campaigns, and conversion rate growth.
- Localize global campaigns and product launches for Chinese consumers.
- Monitor competitors, consumer trends, and platform algorithm changes to adapt strategies.
- Manage Third-Party Service Providers (TPs/ISVs) and logistics partners.
3. Data, Analytics & Technology
- Leverage analytics tools (Alibaba Databank, Google Analytics, Power BI) to optimize UX, retention, and ROI.
- Pilot AI/tech innovations (e.g., personalized recommendations, social commerce tools).
- Deliver quarterly performance reports with actionable insights for global stakeholders.
4. Team Building & Cross-Functional Collaboration
- Build and mentor China e-commerce team (operations, marketing, content).
- Collaborate with global teams (product, supply chain, IT) to align local execution with brand standards.
- Manage P&L, budgets, and resource allocation.
5. Compliance & Risk Management
- Ensure adherence to local regulations (Advertising Law, PIPL data privacy, platform policies).
- Develop contingency plans for market volatility and platform rule changes.
QUALIFICATIONS & EXPERIENCE
- Minimum 5–7 years of experience in e-commerce or digital sales, preferably within the consumer-packaged goods, baby products, or related industries
- Proven success managing China e-commerce platforms and digital channel performance
- Experience working in a multinational or global brand environment is highly preferred
- Strong familiarity with China’s digital ecosystem, consumer habits, and regulatory nuances
- Certifications in digital marketing or e-commerce analytics are a plus
- Proven success in baby/CPG/FMCG industries;
EDUCATION & SKILLS
- Bachelor's degree in business, Marketing, or related field
- Strategic thinker with strong analytical and problem-solving skills
- Fluent in Mandarin and English
- Excellent communication and stakeholder management abilities
- Proficiency in digital performance tools, campaign tracking, and content optimization
CERTIFICATES, LICENSES, REGISTRATIONS
- None required, though relevant e-commerce platform certifications or digital marketing credentials are preferred
COMPUTER/TECHNICAL SKILLS
- Strong working knowledge of China e-commerce platforms (Tmall, JD, etc.)
- Familiar with data and performance analytics tools such as Alibaba Databank, Salesforce Commerce, and Google Analytics
- Skilled in Microsoft Office Suite—Word, Excel, Outlook, PowerPoint
PHYSICAL DEMANDS
- While performing the duties of this job, the team member is regularly required to talk or listen.
- The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl.
- The team member is occasionally required to stand, walk, and taste or smell.
- The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 - 50 pounds.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
WORK ENVIRONMENT
- General office environment
We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!
Check out our website at www.kids2.com and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.
Drug Free Workplace M/F/D/V
举报职位
