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HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.
We are currently seeking an experienced professional to join our team in the role as Digital Market Activation Manager.
Market activation is part of the wider transformation function, serving as a centralized change utility to support delivery to support the bank’s growth agenda, primarily activating product and servicing capabilities and so to our vast frontline staff and diverse customers. The team partners with change agents, delivery leads, tech, quality assurance and many co-delivery functions in managing the change with all business readiness activities for feature and release go-live. The Market Activation Analyst supports the Market Activation Manager in their accountabilities as follows:
Principal responsibilities
Activating our products:
- Own analysis of capability and feature changes through visibility of the delivery plans and interface with stakeholders and production of Change Impact Assessment (CIA) and Go to Market (GTM) plan
- Lead the planning of release approach through migration, pilot and go-live planning with multiple stakeholder groups such as tech, business, delivery and marketing
- Understand the functional and data product design so to support analytics, dashboard readiness and reporting to facilitate change, ongoing adoption and benefits tracking
- Liaise and communicate with cross-functional teams so to manage the end-to-end business readiness for the change
- Ensure compliance to any relevant in-country regulatory approvals and governance and carry forward to BAU handover
Activating our staff:
- Lead the analysis of product readiness so to author and curate change material
- Drive the understanding of digital-first and digital enabled channel strategies for the change
- Responsible for frontline engagement and delivery e.g. multi-lingual training, internal communication, procedural updates, FAQs
- Deliver internal pilot activities to ensure product is tech, staff and customer ready
- Curate pilot plan to validate customer experience and collect pilot users’ feedback for confidence before proceeding to customer activation
- Own pilot Go/No Go activity, ensuring all governance is met and relevant documentation and approvals are obtained before pilot go live activity
Activating our customers:
- Support the liaison of customer-facing readiness activities with cross functional teams e.g. public website awareness content, FAQs
- Support Go/No Go activity, ensuring all governance is met and relevant documentation and approvals are obtained before customer go live
- Support hypercare calls and reporting to track post activation impacts for frontline feedback and benefit tracking
Managing capacity and people:
- Responsible for a portfolio of projects with valuestream alignment to understand the demand and objectives & key results for delivery planning
- Identify and plan the resource requirements from the demand while requesting and building the appropriate skill set and/or experience for the team
- Ensure good project induction and orientation – i.e. the team understand the project context and content, the importance of stakeholder management and wider programme goals
- Lead with people management responsibilities so to provide regular constructive feedback and coaching to individuals to improve their performance and support their development and career progression
- 6+ years of experience in retail banking with in-depth understanding and experience in the financial or banking sector with specialty in proposition and marketing
- University degree in the business field or relevant post graduate qualification
- Experience working with Hong Kong and Greater Bay Area to support business readiness activity for delivery of change
- Excellent negotiation and relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities, and the ability to lead and influence
- Strong planning and governance skills
- Technical acumen with multimarket digital capability delivery is preferred
- Change management skills in internal/external communications, training, migration and implementation planning
- Growth mindset with strong commercial focus, ability to balance risks vs. rewards and maximize cost effectiveness and profitability for the business
- Pragmatic decision making skills, with the ability to make clear judgments based on data and understand the implications
- Good understanding of project methodologies, frameworks and best practice
- Ability to manage multiple deliveries and releases whilst ensuring each project runs effectively
- Outstanding understanding of HSBC Group structures, processes and objectives with strong knowledge of the external environment –regulatory, political, competitors etc
- Fluency in English and Cantonese
Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.
Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritised.
HSBCLL/GZ*
About HSBC Technology China
We develop, implement and support software and IT services and processes that allow HSBC to remain at the forefront of high-quality banking systems.
You’ll achieve more when you join HSBC.
HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.
Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
***Issued By HSBC Software Development (GuangDong) Limited***
