高德美（瑞士证券交易所：股票代码为"GALD") 致力于成为专注皮肤学领域的全球领导者，业务遍及约90个国家和地区。我们提供创新、以科学为基础的优质旗舰品牌和服务组合，横跨注射美学、日常护肤和皮肤治疗这三个快速增长的皮肤学细分市场。自1981年成立以来，我们一直热忱专注于人体最大的器官——皮肤，与专业医务工作者合作，以卓越成果满足求美者、消费者和患者的个性化需求。肌肤塑造了我们的人生故事，由此，我们致力于不断推进“每一个进步 为每一寸肌肤”。更多信息请访问：www.galderma.com
我们欢迎专注于成果、乐于学习并能带来积极能量的同事加入我们。他们需要将主动性，团队合作和协作精神完美结合。最重要的是，他们必须为我们每天服务的消费者、患者和医疗行业人士做有意义的事情而充满热情。我们致力于赋能每位员工，促进他们的个人成长，同时确保当前和未来的业务需求得到满足。在高德美，我们拥抱多样性，尊重每一位员工的尊严、隐私和个人权利。我们坚信，致力于成为世界领先的专业皮肤学公司是我们共同的雄心抱负。加入我们，您将有机会获得具有挑战性的工作经历的绝佳机会，并创造无与伦比的直接影响。
Core Mission
- Increase brand and product consumer awareness and preference with clear strategy and integrated digital marketing campaigns for Aesthetics portfolio
- Measure ROI and KPIs of all campaigns/platforms
Duties and Responsibilities
- Work with product portfolio team to establish brand/products’ consumer communication strategy and KPI
- Product Storytelling (2B & 2C, existing portfolio & pipeline)
- Product Positioning & USP development
- Product Claim development & Adaptation
- Product Asset Design & Production
- Brand Asset Management
- Brand Digital Asset Veeva Management & Filing
- Brand Production Asset Veeva Management & Filing
- POSM, GWP & Sample Management
- Performance Tracking & Analysis
- Brand Performance data tracking, mining and analysis
- Customer survey, data collection and analysis
- Develop and execute yearly consumer and digital communication plan:
- Plan, execute seasonal brand/product campaign to increase brand awareness and drive consumer demand through various channels
- Content creation with strong key messages and consistent premium brand image according to consumer insight analysis
- Media buy and Social influencer content seeding with strategic focus
- Instrument conversion points and optimize user funnels to build up eco-system
- Measure ROI and KPIs of all campaigns/platforms
- Monitor competitors and provide ideas to stand out
- Collaborate with customers to accelerate consumer funnel
- Communicate with key customers for campaign collaboration and execution to establish a strong collaboration relationship
- Collect customers’ feedbacks to optimize consumer and digital plan
- Accountable for consumer research and understand consumer journey such as:
- Identify the trigger for consultation, treatment etc.
- Identify trends and insights, and optimize spend and performance based on the insights
- Supervise digital agencies to ensure agency deliver quality work and ahead of project deadline.
- KPI setting, track/monitor mechanism and develop agile operating model
- Fully understand digital platforms’ trends, and best practice from global or industry to be the digital marketing and consumer expert for the business.
Requirements
General requirements:
Education/Training:
- Bachelor degree above
Work Experience:
- Five-six years’ experience in cosmeceutical brands (Medical Aesthetic Channel preferred), or advertising agencies serving cosmeceutical brands (Medical Aesthetic Channel preferred); rich experience in digital marketing
Professional Technical Competencies/Skills (please specify):
- Proven working experience in marketing field
- Familiar with popular social platforms, including Little Red Book, Dianping, Wechat, Weibo, Douyin etc.
- Demonstrable experience leading and managing digital campaign, marketing database, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent teamwork and communication skills, both verbal and written, interpersonal skills and the ability to with different stakeholder
- Good project management with multi-task capability
- Insightful cosmeceutical product storytelling to HCPs & end Consumers
- Good data analysis capability
- Agile, proactive, and constructive
- Medical Aesthetic know-how is preferred
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