Summary
§ To prepare weekly and monthly rooms occupancy and average rate forecast through the use of Business Intelligence and Revenue Management applications.
§ To provide tactical consultation on effective revenue generating processes through Spirit / Reserve inventory usage, rate control management, pricing and distribution.
§ To ensure optimal inventory controls are in place for FIT / Group and for the hotel as a whole.
§ To conduct Weekly Yield / Revenue Meeting, presenting the upcoming revenue management tactics and challenges.
§ To monitor and constantly adapt pricing tactics in the context of competitor strategies and market fluctuations.
§ To ensure the inventory distribution through all channels is in line with Hyatt’s distribution strategy and closely monitor business shifts between channels (Channel Management).
§ To optimize and monitor the hotels search optimization strategies (SEO) in liaison with the Director of Marketing / Sales.
§ To find and evaluate new channels of distribution in liaison with the hotel’s Director of Marketing / Sales and in-line the Hyatt’s Corporate policies and guidelines.
§ To manage the 3rd party retail channels of distribution and ensure optimal presence on their sites. Liaise with 3rd party on-line vendors on a regular basis and create distinct production and market share goals.
§ Liaise with the Sales department in finding opportunities to convert traditional wholesale business to and be present on existing and new B2B and B2C on-line distribution channels.
§ Ensure existing connectivity is utilized and dynamic pricing forms the bas when negotiating margins, in line with Hyatt’s Corporate policies and guidelines.
§ To ensure Daily Pricing Strategies (DPS) are optimized and to review and assist in the re-design of the pricing strategies if necessary (in hotels that have converted to DPS, otherwise Rate of the Day optimization is applicable).
§ To recommend and implement the hotel’s pricing and distribution strategy for Hyatt.com, ensuring the room rate and special offers are in line with the hotels overall pricing strategy. Liaise with Marketing Communications Manager in ensuring room rate and special offers information on the Hyatt.com is updated.
§ To assist the Director of Marketing / Sales and the revenue departments in maximising revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis.
§ To assist the Director of Marketing / Director of Sales in the preparation of the Monthly Marketing Meeting – the forum to discuss the hotel’s future sales and marketing tactics and strategies, addressing critical issues and evaluate past strategies.
§ To monitor and provide feedback on the hotel’s effective use of Hyatt systems, tools and procedures in areas of business intelligence, revenue management, inventory management and dynamic pricing to maximise Hyatt’s competitive advantage in the marketplace.
§ To manage the re-engineering and enforcement of business processes in all areas to ensure data cleanliness and data integrity.
§ To provide the hotel Marketing Team with business intelligence based on Cognos data mining solutions and secondary resources (PMS reports).
§ To ensure the accuracy and validity of the data presented in the Cognos cubes.
§ To provide the hotel team with external market intelligence using tools such as Competitive Intelligence, Rate View, Future Pace, Omniture and Internet web sites and other corporate resources.
§ To assist the Director of Marketing / Sales and the management team to have a structured approach to tactical marketing making use of all internal and external tools available to the hotel and providing standard analytical reporting to ensure the adopted tactics are measurable (i.e. promotion tracking).
§ To undertake in depth business analysis, primarily of the Rooms department but also other revenue generating departments including Food & Beverage and Spa, making recommendations on promotional tactics in liaison with the Director of Marketing / Sales and the respective Outlet Manager / Director.
§ To assist the Director of Marketing / Sales in the strategic direction of the Sales Team by assisting the Sales Managers with their Personal Business Plans, corporate account classification (key account management) as well as ensuring monthly reporting needs are met.
§ To constantly develop and update the hotel’s “ideal” customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings.
§ To work in close collaboration with the Marketing Communication Manager to ensure the chosen marketing communications are consistent with the hotel’s targeted customer’s profile, preferences, and behaviours.
§ To offer quantitative information to Marketing Communications regarding the targeted market’s size, yield, booking, past promotion results, etc, for planning and ROI calculation.
Qualifications
Ideally with a university degree in Stretegic Marketing or Hospitality/Tourism management. An MBA would be an asset. Minimum 2 years work experience as Revenue Director, Marketing Manager, Marketing Analyst. Strategic orientation, as well as good problem solving, administrative and interpersonal skills are a must.
