Brand Manager

公司描述

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

职位描述

Purpose

Describe the primary goals, objectives or functions or outputs of this position.

Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

Responsibilities

List up to 10 main responsibilities for the job. Include information about the accountability and scope.

• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
• Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
• Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
• Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
• Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
• Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
• Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
• As Brand Team Leader (if applicable)
  • Lead the Brand Team around a brand vision and objectives that are shared by all members.
  • Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
• • Continuously encourage Brand Team members’ collaboration and foster team spirit.
  • Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings)

职位要求

Qualifications

List required and preferred qualifications (up to 10). Include education, skills and experience.

• Bachelor’s degree or equivalent
• Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
• Ability to translate strategies into actionable and realistic marketing actions
• Ability to lead, motivate and coordinate cross functional teams
• Solid working knowledge of healthcare environment and evolving landscape
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
• Solid knowledge on finance principles and processes
• English language proficiency verbally and in writing (for all non-English speaking countries)
• Preferred:
  • Marketing track record of success within FMCG, Media and/or Digital/IT industry
  • Sales track record of success within biotech/pharmaceutical or any other industry

Key Stakeholders 

External: Patients, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital)
Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team

其他信息

AbbVie是机会均等的雇主，致力于诚信经营，推动创新，改变生活以及服务我们的社区。机会均等雇主/退伍军人/残疾人士。