As Brand Director of Water Portfolio, you will be responsible to drive growth strategy for Regional and Local Water Portfolio across Greater China&Mongolia Operation Unit (GC&M OU), including ChunYue, Ice Dew, and Smartwater, to deliver overall brands vision, business objectives & financial targets.
In partnership with GC&M teams, Global Hydration team and the bottlers, you will deliver high-quality marketing experiences in the OU in the most effective and efficient way and ensure consistent brand voice across marketing platforms.
With your challenger mindset and your strong expertise in marketing and innovation, you will have the unique opportunity to drive ‘beverages for life’ vision stronger across the OU to become the NO.1 NARTD company.
What You’ll Do for Us
Lead the development of annual Water Portfolio growth strategies and business plans in order to deliver overall brands vision, business objectives & financial targets.
Build a stronger NETWORKING organization to deliver high quality plans.
Partners with GC&M teams, other OUs and external stakeholders (e.g. customers, bottlers, suppliers) to develop fit for purpose consumer experiences, innovations and programs in the most effective and efficient way
Work closely with the Global Hydration network to ensure local market dynamics are reflected in global strategy. Provide input to Global teams on key marketing decisions (e.g., Global brand innovations, assets).
With a true global enterprise mindset, identify best practices from other OUs and translate marketing collateral as per local needs.
Lead or implement and localize potential global charter
Provides creative leads and IMX teams with leadership, clear direction/prioritization, effective resource allocation to achieve the business goals. Ensure consistent brand voice across marketing platforms
Ensure outstanding in market execution of plans across OU, in partnership with Front-Line & C&CL
Qualifications & Requirements
Bachelor Degree. Preferable Business/Commerce with Marketing Major
At least 10 years of general marketing and sales experience working on big and/or global brands
Proven track record of leading complex projects with multiple stakeholders
Relevant experience in consumer marketing, experience to include consumer opportunity identification, innovation and communication development
Attributes: Consumer empathy, strategic visioning, strong interpersonal skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, open minded and curious.
Fluent verbal and written English
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Skills:
Leadership; Brand Strategy; Marketing Campaigns; Innovation; Apply an Enterprise Mindset; Channels Strategy; Product Commercialization; Market Segmentation; Performance Marketing; Business Insights; Portfolio Growth Strategy; Thrive in Ambiguity; Influence Across the Network; Brand Growth Strategy & Architecture; Marketing InsightsAnnual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
