WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Mindshare: A Leading WPP Media Brand
Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary and Impact
【对接】:独立对接并维护客户,持续与客户保持良性互动,不断深挖客户需求; 【方案】:独立带领团队输出整合媒介传播方案,为团队指引正确的方向并提供传播策略并完成 提案; 【执行】:负责具体项目的传播管控及执行推进,确保传播质量与客户满意度; 【管理】:合理分配团队任务及人员精力,保证团队的中高压长线作战能力;
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
What you’ll need:
【经验】具备 7 年以上全媒介策划服务背景,4 年以上中大型客户独立服务经验
【能力】具备优秀的全局观及整合媒介策略输出能力,思维不死板并具有针对性
【管理】拥有 3-5 人以上团队管理经验,善于分配团队任务及人员精力
【情绪】拥有良好的情绪管理能力,抗压能力强
Best things about the job:
【熟悉快消行业】对快消行业有热情,关注行业动态。
【具备营销科学能力】熟悉营销科学打法,能够有效使用平台提供的营销科学数据工具提供高效 策略方案
【具备整合营销能力】能够提供互联网(品牌硬广、效果广告、电商广告)整合营销方案 ,熟悉 社交媒体玩法,有简单的户外投放知识储备佳
【熟悉媒介环境变化】理解媒体的变化与趋势,有实践经验与总结,能够赋予团队有力的引领与 支撑,包括但不限于云图等数据平台的理解与运用、主流社交媒体平台的新兴商业化资源与组合
【团队组织协作破题】善于组织公司资源,跨部门沟通能力强;对于问题,能够积极应对,并给 与团队好的答案
【有明确的职业规划】无论对自身事业发展,还是工作,都有明确的诉求与规划
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
About China
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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