About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Wavemaker: A Leading WPP Media Brand
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Role Summary and ImpactWavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
1.策略制定与客户管理
- 主导客户媒介全案策略（含数字媒体及新兴平台），对于KPI及效果评估体系，各家媒体资源有清晰的理解和了解。可以基于过往执行经验确保与策略和商业目标对齐。
- 作为核心客户联系人，可以协调内外部资源，解决营销挑战。
- 对于资源如何排布，可以有自己的独立思考逻辑，整理出一套数据为导向的方法论落回执行层面。
- 强数据分析逻辑为导向，进行策略和复盘的梳理。自身可以独立数据整理分析，并合理根据数据需求对组内分工和系统化的数据整理。
- 统筹媒体资源开发、谈判采购及关系维护（如电视台、社交媒体、KOL等），优化采购成本并监控投放效果。
- 负责程序化广告对接（API/SDK）、竞品分析及媒介排期制定，确保ROI最大化。
- 搭建并领导团队，制定培训计划，针对不同层级的同事定向评估和培训，指导组内工作协调。熟悉了解如何配合跨部门协作。
- 基于前沿技术或产品（如媒体新资源、程序化投放、）及创新合作模式，可以突破现有工作模式，快速梳理资源层面如何评估，执行层面如何向后推进。
- 建立客户响应的紧急事项应对体系，熟悉了解各家媒体信息和规则，快速响应客户对于临时性需求的问题反馈，基于媒体体系的实际情况，快速给到客户解决方式。如临时下单、临时撤单，各种应对客户高层的紧急需求的快速反应。
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
What you’ll need:
- 掌握各主流媒体平台的营销方法论，如小红书的反漏斗人群和AIPS人群、字节的5A人群等，并已具备或可以快速了解各家平台的数据分析方式。
- 资源侧重：熟练掌握各家媒体平台的主流资源（购买逻辑、适用场景等），如微博、字节、小红书、B站。
- 最好有汽车媒介服务经验，或快销客户的服务经验。
- 对于项目管理有完整的操盘经验。
- 清楚了解项目侧或媒介购买侧所有的风险点，指导团队规避。
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
About China
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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