DESCRIPTION
At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience, and improve brand equity and generate a positive return for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it.
The Sales Go-To-Market (SGTM) organization sits squarely between the product teams who make our ad solutions, and the field teams who sell it. Given this team’s unique position within the Ads org, the SGTM organization is often called upon to help drive GTM strategy and organizational change when doing so results in clear benefits for our customers. As the China (CN) Ads GTM Specialist, you will own and manage the GTM for Sales Strategy, Demand Generation, supporting new product launches, educating sellers/advertisers on product capabilities and features, and keeping a pulse on advertisers/industry to provide Closed Loop Feedback between product and sales.
Key job responsibilities
The Sales Go-To-Market (SGTM) organization sits squarely between the product teams who make our ad solutions, and the field teams who sell it. Given this team’s unique position within the Ads org, the SGTM organization is often called upon to help drive GTM strategy and organizational change when doing so results in clear benefits for our customers. As the China (CN) Ads GTM Specialist, you will own and manage the GTM for Sales Strategy, Demand Generation, supporting new product launches, educating sellers/advertisers on product capabilities and features, and keeping a pulse on advertisers/industry to provide Closed Loop Feedback between product and sales.
Key job responsibilities
- Own developing and reporting on key product related goals for CN.
- Create and drive strategic vision for your program through key documents and contribute to three-year plan press releases and FAQs.
- Act as the primary stakeholder in cross-functional initiatives to push change forward across Product, Sales and Services.
- Identify and provide the right metrics to measure success, providing meaningful feedback to the stakeholders through ownership of monthly organizational business reviews.
- Guide teams to develop and execute daily, weekly, and monthly action plans that increase adoption of strategic initiatives.
- Establish a partnership with senior business leaders to develop and lead strategy across multiple global sites.
- Effectively communicate the business strategy to all levels of the organization.
- Customize and deploy GTM strategies and sales plays for this vision, partner with Product Marketing on global Sales and Marketing narratives and help train teams where needed on deployment strategy.
BASIC QUALIFICATIONS
- Bachelor's degree
- Experience in developing, negotiating and executing business agreements
- Experience in a professional field or military
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
PREFERRED QUALIFICATIONS
- Experience interpreting data and making business recommendations
- Experience identifying, negotiating, and executing complex legal agreements
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