Provides pre- and post-sale customer service and support to business and/or end-consumer customers via phone, online chat or text. Activities include facilitating resolutions of complex issues requiring research and follow-up with customer, discretely managing complaint resolutions with customers and utilizing other contact center complaint handling units to assist in complaint resolution. Activities further include acting as liaison between customers, production and distribution departments related to specific customer orders, responding to a high volume of low complexity general inquiries and providing responses to customer inquiries. Furthermore, recommends alternative products or services (e.g., warranties) as part of customer issue resolution.