Focus, Scope, & Impact:
- Leads the customization of content for NUTRITION category touchpoints and/or channel based on key occasions and relevant triggers
- Leads Shopper Promotions when it is a critical component of the big idea and scalable to ensure relevance and efficiency
- Helps manage the Hong Kong master-calendar of Shopper Activation for the portfolio of Categories to ensure effective portfolio approach towards every channel
- Designing and implementing E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needs
- Connecting brand experiences with brand rituals building in order to significantly improve weekly + conversion
- Designing the next generation of consumer & shopper engagement strategy using both digital and physical touchpoints to deliver an end to end seamless experience, before, during and after purchase.
- Leads Shopper execution guidelines and Supports Marketing Execution by handing over to Frontline Marketing robust activation tool kits and materials for seamless market activation
- Role will require frequent communication with OU Frontline teams, Commercial / Channel Leads and close collaboration with End-to-End XP Design Strategy
- Role will also interact frequently with external parties, particularly agencies and POS companies
Qualification & Requirements
Experience
- Experience in Marketing/Shopper Marketing/Franchise Marketing, Project Management and Agency Management
- Experience working in cross-functional and cross-geographical teams is preferred
- Experience working with marketing in the field is preferred
Work Focus
- Ability to gather shopper insights from multiple consumer segments and connect the dots into a strategic direction towards channel execution
- Ability to translate E2E Journeys into concrete activation per shopper touchpoint/channels
- Ability to brief agencies to develop content and communication materials for multiple channels
- Ability to orchestrate multiple stakeholders, delivering the most effective and efficient tool kits for market execution
- Expertise in working with different internal partners (i.e. category, bottler & brand consistency team)
- Expertise in working with different external partners (i.e.: agencies, production houses…)
- Ability to work in Agile cross-functional teams
KEY Knowledge REQUIREMENTS
MASTERY OF (REQUIRED)
- SHOPPER INSIGHTS AND MARKETING
- CHANNEL INSIGHT AND EXECUTION
- PROJECT MANAGEMENT
- CUSTOMER/SHOPPER JOURNEY
- BOTTLERS RTM
BROAD EXPERTISE IN (GOOD TO HAVE)
- BOTTLER MANAGEMENT
- CAPABILITY BUILDING
- AGENCY MANAGEMENT
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.