Provide guidance to the hotel sales and marketing team within the assigned area aim to drive hotel performance by fully utilizing corporate resources, strategic business planning and execution of marketing and sales plans and strategies which ultimately stimulate business demand and achieve ongoing enhancement in revenue growth.
Your day to day
Works closely with Regional General Managers, VP Operations / Regional Director of Operations, General Managers and hotel Directors of Sales & Marketing to conduct business reviews and develop marketing and sales strategies and tactics which support revenue maximization, enhancement of brands and returns to owners, shareholders and franchisees for new and existing hotels.
Reviews marketing and sales budgets and allocated expenditures to ensure most effective use of funds available to support business objectives.
Work with head of Commercial Performance (managed hotels), Brand Marketing Managers or marketing share service team on special projects and new brand initiatives which include brand promotional campaigns, customer events, customer insight survey etc.
Responsible for identifying the training needs of the hotels in the assigned area and coordinate on training programs for the area to improve the technical skills and knowledge of the sales & marketing teams.
Identify high potential talents for development in the assigned area. Ensure that there are Personal Development Plans for the individuals and the plans are well executed.
What we need from you
Managing multi-property commercial performance in a recognized international hotel company
Experience with multi-brand entity preferred.
Good understanding on the capability of hotel and distribution systems
Ability to analyze, interpret and extract trends from data
Provide Guidance based on area goals and objectives and sets performance targets for hotels
A strong leader, able to act as a role model