Seasonal Portfolio Manager

Job Location: Shanghai

Job Location: Shanghai

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

Manage Marketing Kinder Seasonal portfolio to meet sales, profit and market share targets within agreed budgets.

Develop and communicate brand strategies and guidelines covering product, packaging, communication and pricing. Develop and manage the implementation of brand activities based on brand strategy.

Main Responsibilities:

BUDGET AND SALES PLANNING

• Ensure liaison with the Sales Management team to communicate and obtain feedback in collaboration with Trade Marketing team
• Budget tracking and monitoring for Marketing Kinder

PROMOTIONS/SPONSORSHIP

• Ensure the development and production of promotional materials according to marketing plan and approved procedures
• Work with Trade Marketing and Sales teams to evaluate the success of the specific promotions / sponsorship deals undertaken, specify the arrangement for any corrective action / future projects that may be required.
• Design and implement seasonal in-store activities (POSM and PMG)

PACKAGING

• Propose and share new projects intended to result in new formats and new packaging designs for seasonal portfolio
• Supervise the implementation of the main projects while verifying that any stated guidelines are applied

Who we are looking for:

• Brand/Commercial experience in FMCG
• Commercial savviness and financial acumen
• Understanding of China trade dynamics, especially offline
• Excellent communication skills both oral and written (Native Mandarin speaker, fluent English is essential);
• Excellent Project management skills
• Strong influencing skills, able to influence cross functional leadership teams
• Proactive, dynamic, responsible, able to work under pressure and meet deadlines

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products. Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.