We are seeking an experienced and dynamic Sales Director to lead our commercial efforts to sell Topps trading cards across the Greater China region (Mainland China, Hong Kong, Macao, and Taiwan). This pivotal role encompasses driving revenue growth, managing channel performance, and developing and executing sales strategies tailored to the region.
The position also emphasizes building strong relationships, developing new sales channels, managing product allocations, placing sales orders, and providing structured reporting cadences. The Sales Director will oversee all sales channels, including hobby stores, eCommerce, and mass retail.
The ideal candidate will have a strategic mindset, exceptional relationship-building skills, and deep expertise in the market dynamics in China, while thriving in a fast-paced startup environment that values agility and a proactive “can do” attitude. This is a full time role, in the designated office 5 days per week.
Key Responsibilities
Sales Strategy & Market Growth:
- Develop and execute a comprehensive sales strategy for the Greater China market, aligning with company goals and revenue targets.
- Identify growth opportunities across hobby stores, eCommerce, and mass retail channels, among others
- Tailor strategies to the unique preferences and buying behaviors of the China market.
Relationship Building & Business Development:
- Establish and nurture long-term partnerships with all parties in the ecosystem including retailers, distributors, breakers, and eCommerce platforms.
- Foster strong relationships with cross-functional stakeholders within the global business to promote long-term collaboration.
- Actively seek opportunities to expand into untapped regions and strengthen existing partnerships.
Sales Operations & Allocations:
- Oversee the placement of sales orders and manage product allocations to ensure efficient distribution and availability across channels.
- Work closely with supply chain and operations teams to optimize allocation strategies for the China market.
Reporting & Performance Monitoring:
- Develop and maintain regular reporting cadences to track sales performance, allocations, and channel metrics.
- Analyze sales data to identify trends, inform strategy adjustments, and provide actionable insights.
Multi-Channel Oversight:
- Manage and grow performance across all sales channels, including hobby stores, eCommerce, and mass retail.
- Ensure alignment of channel strategies with broader sales objectives.
- Collaborate with channel partners to implement promotions, merchandising plans, and customer engagement initiatives.
Customer Experience & Success:
- Deliver exceptional customer service to retailers, distributors, and partners to foster satisfaction and loyalty.
- Address and resolve challenges proactively to maintain strong relationships and market presence.
Team Leadership & Collaboration:
- Build and lead a high-performing sales team with a focus on the China market.
- Foster strong collaboration with cross-functional teams, including marketing, product development, and operations both in China and in the U.S., ensuring alignment and success in growing the trading card business in the region.
Qualifications & Experience
Education:
- Bachelor’s degree in Business Administration, Sales, Marketing, or a related field; Master’s degree is a plus.
Experience:
- Minimum of 10 years of experience in sales leadership roles, with a proven track record in the China market.
- Industry experience in hobbies, toys, trading cards, or sports consumer goods preferred.
- Demonstrated success managing sales across hobby stores, eCommerce, and mass retail.
- Proven experience with China-specific tech and eCommerce platforms, such as WeChat, Tmall, JD.com, Douyin, and Pinduoduo, is essential.
- Fluency in English and Mandarin.
- Exceptional relationship-building, negotiation, and communication skills.
- Proficiency in placing sales orders and managing allocations.
- Strong analytical skills, with experience using data to drive decisions and improve performance.
- Experience collaborating in a multicultural and dynamic environment.
The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.
Subject to applicable laws, Fanatics Collectibles may choose to run a background check.
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Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards