At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.
This Position reports to:
Business Manager - Operations and PortfoYour role and responsibilities
In this role, you will have the opportunity to manage the marketing of ABB’s offerings to targeted market segments and manage the offerings throughout their lifecycle, in line with market needs and division/product group/business line strategy and targets. Each day, you will be accountable for the long-term profitable growth of an offer. You will also showcase your expertise by supporting business results by overseeing each step involved in the offer lifecycle including development, launch, go-to-market, maintenance, pricing, and profitability.
This role is contributing to the EL Smart Building business in Xiamen, China
You will be mainly accountable for:
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Market Strategy & Business Planning
- Develop Product Strategy: Define GTM plans, positioning, value propositions, and lifecycle roadmaps aligned with global objectives.
- Drive Business Targets: Set and monitor KPIs (orders, revenue, margin, NPS, market share); identify gaps vs. competition; initiate corrective actions.
- Market Intelligence: Analyze trends, customer needs, and opportunities to guide portfolio development and growth initiatives.
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End-to-End Product Lifecycle Management
- Own Product Lifecycle: Lead from ideation to phase-out—including cost control, performance tracking, enhancement/obsolescence decisions, and innovation.
- Pricing & Profitability: Set pricing strategies, manage price lists/frameworks, and ensure margin targets.
- Technical Leadership: Oversee specifications, R&D collaboration.
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Execution & Performance Enablement
- Go-to-Market Delivery: Launch products; develop marketing plans, campaigns, and channel strategies; create training/sales tools.
- Customer-Centricity: Manage NPS, resolve escalations, conduct satisfaction surveys, and drive loyalty through value-based selling.
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Cross-Functional Leadership & Governance
- Stakeholder Collaboration: Align Sales, Engineering, and Operations; mentor teams; build high-performance culture.
- Compliance & Risk Management: Ensure adherence to regulations (e.g., cybersecurity), ABB ethics, HSE standards, and legal requirements.
- Process Optimization: Share best practices; refine tools/methodologies for efficiency.
Qualifications for the role
- Bachelor’s in Engineering (Electrical, Mechatronics) or related technical field.
- 8-10 years in Product Management/Marketing, with at least 5 years in China’s smart home/IoT/consumer tech sector.
- Proven track record in launching products, managing P&L, and achieving growth in China.
- Deep knowledge of China IoT ecosystems (hardware/software integration, SaaS platforms).
- Fluency in local connectivity protocols and cybersecurity mandates.
- Strategic agility: Translate market insights into actionable China GTM plans.
- Pricing mastery: Experience with local e-commerce/distribution models.
- Ability to lead cross-functional China teams (Sales, R&D, SCM) without direct authority.
- Fluent in Mandarin; English for internal reporting.
More about us
ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.