The Partner specialist is responsible for cultivating strategic partnerships, executing successful marketing campaigns, and enhancing brand visibility to achieve business goals. This role involves collaborating with internal and external stakeholders, focusing on key partners such as Microsoft, Adobe, Cisco, Dell EMC, Amazon, Lenovo, and other emerging IT partners. Experience across these vendors is essential. The ideal candidate will drive effective marketing campaigns, demonstrating a passion for digital marketing, and event management to create engaging campaigns that resonate with various audiences. Passion in Technology is crucial for success in this role.
KEY DUTIES & RESPONSIBILITIES
• To drive awareness and demand generation for Insight China, collaborate closely with Greater China leaders and the APAC Marketing & Alliances team.
• Execute lead campaigns across digital and traditional channels to engage clients, highlight differentiation, and foster growth. Partner with China Sales leaders, Practice Leads, pre-sales, and BDM teams to deliver impactful Solutions content, campaigns, sales enablement, webinars, and workshops, while measuring and optimizing results.
• Collaborate with key partners such as Microsoft, Adobe, Cisco, and others to understand business objectives and develop marketing plans to drive demand, gross profit, and revenue growth.
• Support in preparing Quarterly Business Review (QBR) with vendors and Hong Kong sales leaders.
• Ensure Insight attains and maintains partner accreditations and certifications for specific Strategic Partners.