Media Operation Manager

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

• The Media Manager will: Lead the development of media plans across brands/campaigns, recommending allocation of media DME to different media formats/bottler. ensure we have the most effective and efficient media plans for our brands across all markets within the OU, out-performing versus competitors in all brand program KPIs
• Control media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent Agency and Media.
• Constantly checking and reporting to current status of our brand presence and performance in the various media types: eg Copy Rotation, productivity etc.
• Track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU
• Work in partnership with CBL Front line marketing and bottlers to ensure that we are capturing the right opportunities in each one of the countries within the OU.
• Responsible for CBL OOH media management
• Develop annual OOH media plan for CBL region, coordinate with front line marketing HQs the communication with HQs
• Communicating with each bottler for OOH plan alignment
• Supervise agency to conduct the ooh audit in 2-3 market
• OOH case sharing / marketing intelligence to bottlers
  • Lead the development and management of the real-time amplification of our brands (calendar, content and media)
  • Drive media productivity by leveraging data and tech, use data to create detailed audience planning by segmenting based on demographics, interests, browsing or purchasing behaviors.
  • Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media plan. He/she is a key player in the IMX team, understanding the consumer market trend and the competitive landscape and defining strategies and tactics to better connect with each brand’s audience.
  • Team Collaboration:
• Work closely with internal stakeholders, including category, creative, E2E, bottler, front line and CBL HQs to ensure alignment on strategies
• Facilitate communication between teams to maximize impact across touchpoints

KEY SUCCESS PARAMETERS

Experience

• Significant marketing, media, and leadership experience (8-10 years)
• Direct experience with media strategy, planning and negotiation, as well as social media channels
• Preference for individuals that have worked in agencies and/or brands companies in the past
• Experience working with marketing in the field is preferred
• Experience working in cross-functional and cross-geographical teams is preferred
• Developing and ensuring implementation of multiple activities needed to reach targets
• Leading strategic conversations, negotiations and alignment with key stakeholders

Work Focus

• Deep understanding of the evolved media landscape
• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
• High ability to control big media budgets at an OU level
• Ability to work in Agile cross-functional teams
• Ability to lead and develop a diverse, multi-geography team

Communication Focus

• Role will require frequent communication with the OU IMX lead, OU Media Operations Director, OU Category teams, Franchise Marketing lead and teams, bottlers (local MKT teams) and counterparts in other OUs
• Role will also interact frequently with external parties, particularly agencies and media companies

KEY KNOWLEDGE REQUIREMENTS

• media Plan Development
• BRAND strategy
• Digital marketing
• Agile ways of working
• Consumer and shopper engagement
• Tech and data
• team management
• social media development