Company Description
Ubisoft’s19,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.
Created in 1996, Ubisoft Shanghai studio, is a vibrant and exciting place where our 600+ talents get opportunities to either co-develop great AAA blockbuster games, create cutting-edge online games or produce fun mobile games.
To learn more, please visit: www.ubisoftgroup.com
Job Description
About the role
As a Senior Marketing Specialist, you will play a vital role in connecting game development with players around the world. You will work closely with both development and publishing teams to define marketing strategies, execute campaigns, and enhance product visibility and player engagement across key markets.
作为一名高级市场专员，你将作为游戏开发与全球玩家之间的桥梁，与发行及开发团队紧密协作，制定市场策略、执行推广计划，并提升产品在目标市场的可见度与玩家互动热度。
What you will do
- Develop and execute full-cycle marketing strategies in collaboration with publishing teams, tailored to product features and target audiences.
- Manage marketing projects from development to launch, ensuring timely delivery of campaigns across online/offline channels.
- Work closely with product, planning, monetization, and operations teams to align positioning and key messages across all communications.
- Lead content marketing initiatives, including social media operations, community engagement, and influencer partnerships.
- Analyze campaign performance and user feedback, continuously optimizing strategies to improve ROI.
- Drive localized marketing efforts with a global mindset, adapting campaigns to fit cultural and media nuances of each market.
- 与发行团队合作，制定并实施覆盖产品全生命周期的市场策略，契合产品特性与目标受众
- 负责从产品开发到上线的市场项目管理，确保线上线下推广计划准时高效执行
- 与产品、策划、商业化及运营团队协作，统一产品定位与核心传播内容，支持整体商业目标
- 主导内容营销策略，包括社媒运营、社区互动及KOL合作，提升品牌曝光与玩家参与度
- 分析推广效果与用户反馈，不断优化策略以提升投放效率与投资回报率
- 拥有全球视野，推动本地化市场活动，根据各地区文化背景与媒体偏好调整推广策略
Qualifications
Must Have
- 5+ years of marketing experience in the gaming industry, with proven success in leading full-cycle projects.
- Familiarity with domestic and international marketing practices; experience with successful cross-border campaigns is a plus.
- Strong skills in social media and content planning; familiarity with platforms such as Weibo, Bilibili, Douyin, Twitter, YouTube, etc.
- Excellent cross-functional collaboration and project management abilities.
- Fluent in English for daily communication and reporting.
Nice to Have
- Experience in overseas publishing, localization, or community/content operations.
- Familiarity with user growth strategies and data-driven marketing, including A/B testing and ad performance optimization.
- Passion for music, dance, or content-related creative fields.
- Creative skills such as campaign ideation, scriptwriting, or viral content creation
岗位要求
- 拥有5年以上游戏行业市场经验，具备完整项目周期管理与实绩案例
- 熟悉国内外市场推广方法，具备跨境发行或海外项目经验者优先
- 擅长社交媒体及内容策划，熟悉微博、B站、抖音、Twitter、YouTube等主流平台
- 具备出色的跨团队协作与项目管理能力
- 英语沟通能力良好，能胜任日常工作交流及汇报
加分项
- 有海外发行、本地化或社区/内容运营相关经验
- 了解用户增长策略，具备数据驱动营销思维，如A/B测试、广告投放分析等
- 对音乐、舞蹈等内容创作领域充满热情 拥有创意构思、文案撰写或热门内容制作等能力
Additional Information
Ubisoft CSR commitment
Making a long-lasting positive impact for our players, our teams, our partners and our planet.
In Ubisoft, we are working to enrich players’ lives through unique and memorable gaming experiences and by improving the positive impacts of our games. To get there, we are creating a safer, more inclusive work environment, we are giving back to the communities where Ubisoft operates by working with local non-profit partners and by working to reduce the environmental impact of our business.
为我们的玩家、团队、合作伙伴以及地球持续带来积极影响
育碧致力于通过打造新颖深刻的游戏体验及扩大游戏的积极影响，来丰富玩家的生活。为了实现这一目标，我们始终寻求为团队提供更加安全包容的工作环境。我们通过与世界各地的非营利机构合作开展项目，同时努力降低自身业务对环境的影响，来回馈社区。
To learn more about Ubisoft’s Environmental Commitment
了解更多有关育碧对环境的承诺
Play Green: Ubisoft’s Commitment to Global Carbon Neutrality
https://youtu.be/w2gstlpydks
2022 Update
https://news.ubisoft.com/en-us/article/2xcruKK2rZJ22OSeyWzkKO/ubisofts-environmental-commitment-2022-update