Job ResponsibilitiesBrand Promotion Strategy & ExecutionDevelop and execute the company’s annual B2B brand promotion plan, leveraging online and offline resources to enhance brand influence.Lead end-to-end Digital Marketing operations, including social media, SEM/SEO, content marketing, KOL/KOC collaborations, and optimize campaign ROI.Monitor market trends and competitor activities to refine brand communication strategies.
2.End-to-End Event Marketing ManagementPlan and execute large-scale industry summits, client salons, product launches, and other events; oversee process design, guest invitations, on-site execution, and post-event conversion.Establish standardized event SOP to improve customer conversion rates.Analyze event marketing data to optimize cost structures and effectiveness.
3.Partner Resource Development & ManagementIdentify, develop, and maintain partnerships across the industry ecosystem (e.g., industry associations, media, channel partners, cross-industry brands) to drive co-marketing initiatives and resource exchange.Lead commercial negotiations, design partnership proposals, and achieve dual objectives of brand exposure and business growth.Build and maintain an external partnership resource database, continuously identifying high-value collaboration opportunities.
4.Resource Integration & Cross-Functional CollaborationCollaborate closely with Sales, Product, and Operations teams to ensure marketing activities align with business objectives.Manage external vendors (e.g., advertising agencies, event service providers), ensuring quality control and cost efficiency.
Qualifications:Essential RequirementsBachelor's degree or higher; preference for majors in Marketing, Business Administration, Communications, or related fields.Proven experience in brand promotion, event marketing, and partner development, with documented successful cases and established industry resources.Proficiency in digital marketing platforms (e.g., Redbook, TikTok, BiliBili, WeChat) and comprehensive event management.Strong market insight with the ability to independently develop and execute strategies.Excellent cross-functional collaboration skills and resilience, thriving in a fast-paced environment.
Core Resource RequirementsMust possess established networks in media, industry associations, KOL/KOC collaborations, or cross-industry partnership channels.Familiarity with target industry ecosystems (e.g., Technology, Healthcare, Home Appliances/Furnishings, FMCG) is highly preferred.
Preferred QualificationsExperience working in both client-side (甲方) and agency-side (乙方) roles is advantageous.Proven experience in managing large-scale events (500+ attendees).Fluency in English to support international collaborations.


品牌推广与会务营销主管
岗位职责品牌推广策略与执行制定并落地公司品牌年度推广计划（To B方向），结合线上线下资源提升品牌影响力；主导电子营销（Digital Marketing）全链路运营，包括社交媒体、SEM/SEO、内容营销、KOL/KOC合作等，优化投放ROI；监测市场趋势及友商动态，迭代品牌传播策略。
会务营销全流程管理策划并执行大型行业峰会、客户沙龙、产品发布会等会务活动，统筹流程设计、嘉宾邀约、现场执行及后续转化；建立会销标准化流程（SOP），提升客户转化率；分析会销数据，优化活动成本结构与效果。
合作伙伴资源开发与维护拓展并维护行业上下游合作伙伴（如行业协会、媒体、渠道商、跨界品牌等），推动联合营销及资源置换；主导商务谈判，设计合作方案，实现品牌曝光与业务增长双目标；搭建外部合作资源库，持续挖掘高价值合作机会。
资源整合与团队协作联动销售、产品、运营团队，确保营销活动与业务目标高度协同；管理外部供应商（如广告公司、会展服务商），把控质量与成本。
任职要求必备条件本科及以上学历，市场营销、工商管理、传媒等相关专业优先；具有品牌推广、会务营销及合作伙伴拓展经验 ，有成功案例及行业资源沉淀；精通电子营销工具（如小红书、抖音、B站、微信等）及会务全流程管理；具备敏锐的市场洞察力，能独立完成策略制定到执行落地；出色的跨部门协作能力及抗压性，适应快节奏工作。
核心资源要求拥有稳定的媒体资源、行业协会关系、KOL/KOC合作网络或跨界合作渠道；熟悉目标行业（如科技、大健康、家居家电、快消品等）生态链优先。
加分项有甲方与乙方双重经验者优先；具备大型活动（500人以上）统筹经验；英语流利，可支持国际化合作。