Posted Date: Jun 10 2025
Job Summary:
- Lead the organizational launch readiness for Depe SA & CRSwNP dual indications in GSK China.
- Develop winning strategies for Depe SA & CRSwNP in China and launch campaigns to drive perception & behaviour changes.
- Effectively collaborate with and engage global, region and LOC cross functional team to empower launch success.
- Develop winning portfolio strategies on CRSwNP and SA, and drive synergies with Nucala.
Key Responsibilities:
- Lead organizational launch readiness plan and design & implement innovative launch campaign to drive early perception and behaviour changes:
- Lead team to develop local winning strategies for SA and CRSwNP, including marketing, medical, channel, market access, CE, etc by seamlessly working with X-functional teams.
- Embed Launch excellence framework to facilitate cross-function launch activities progress tracking and reviews, to ensure launch excellence benchmarking to the best launches in the industry.
- Lead team to develop launch campaigns and promotional materials for Depe new indications based on deep customer insights from global and local market research.
- Closely collaborate with global and region teams to ensure brand strategy cascade, alignment and learn from best practices from other markets
- Develop and track launch optimization dashboard to manage launch performance
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Depe portfolio (indication) management
- Depe indication planning and portfolio strategy, including TA trends and market analysis, product assessment and forecast for future new indications, e,g. EGPA, COPD, etc.
- Manage and foster collaborative internal working relationships across global and LOC Dev/RA/Medical/Supply team to maximize launch opportunities and support decision making
- In collaboration with Nucala team and inhaler team to develop overall GSK IL5 strategy and prioritization
- Lead and prepare and responsible for all indications of Depe long range forecast (LRF), as well as LOC, region and global alignment and reviews
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Team management and development
- Build first class marketing team by coaching, motivating and talent development.
- Embed New GSK Culture to be ambitious for patients, accountable for impact and do the right thing in daily ways of working
Qualifications & Skills:
Education: Bachelor degree or above preferably in healthcare related major. MBA background could be a plus.
Experience:
- Proven and track record as brand owner in leading successful new product launch
- Minimum 10 year’s solid working experiences in pharmaceutical industry or healthcare consulting firms
- Rich experience as brand owner with at least 5~10 years in central marketing, rich experience in brand management
- Proven record for strategic thinking, strategic planning and LRF, project management
- Mature leadership in people management and driving performance
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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