Director, eCommerce, Stuart Weitzman China

Stuart Weitzman is a leading luxury accessories brand that is synonymous with strength in femininity. Defined by an energetic, modern and bold attitude, SW is known for its unique approach to melding fashion, function and fit in every silhouette. The brand’s focus on creating timeless, effortless shoes and handbags that are engineered to empower women with both confidence and comfort has resonated around the world, as SW is now available in all corners of the globe through an array of websites, boutiques and retail partners.

• Develop the Stuart Weitzman China e-Commerce Vision and Strategy, align with the global team on the path forward and build the capabilities necessary to enable the plan.
• Build a glide path for Online Business Development, including the plan for other eCommerce platforms. Stay connected and open to the platform chances in addition to Tmall.
• Take full ownership of Stuart Weitzman online channels and lead the cross-functional teams to develop assortment strategy, promotion activity, communication and content strategy, performance marketing plan, third party management and service optimization.
• Work on stuartweitzman.cn to enable operations in China, streamline the process internally and externally with local platform and service partners.
• Enable collaboration with the Marketing Team to make them effective as both Brand Builders and Sales Drivers.
• Create and implement ecommerce campaigns and media strategies to ensure customers always have an amazing experience through online channels.
• Monitor, analyze and improve performance with ongoing measures such as source of online traffic, online conversion, impact to brand awareness, effectiveness of driving online traffic to offline store, etc.
• Work with cross-functional partners to proactively seek design, process and operational improvements of the online storefronts to ensure customers’ shopping and brand experience.
• Manage relationships with local platforms, software providers and website operations budget.
• Identify the strength and opportunity of individual direct reports, developing working plans to improve both professional capability and managerial skill.

• Minimum 10 years of work experience with significant first-hand exposure to ecommerce in China.
• Previous experience in leading and turning around brand e-Commerce is a must.
• Deep insights on China’s e-Commerce market landscape, as well as consumers’ digital discovery and shopping behavior.
• Ability to come up with creative ideas/occasions to capture shopper attention and drive sales.
• Experience in managing digital operations in a lifestyle/luxury goods company is a must, and managing outsourced ecommerce agency operations is a plus.
• Understanding and summarizing business implications from financial data, industry reports and customer insights.
• Must be highly collaborative, organized and strong attention to detail.
• Ability to manage and develop a team.
• Fluent in both English and Mandarin.

• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
• Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Building Effective Teams: Blends people into teams when needed; creates strong morale
  and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
• Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.