Job Description Summary

Partner with business leadership to manage branding, product and/or services promotion, and partner with the business to provide functional expertise. Participate in long-term planning, and contribute to the overall business strategy. Drive customer communications program success in the areas of marketing communications, digital communications & events management. Jobs at this level operate with some autonomy but are covered by well-defined Commercial policies or review of end results. The job allows modification of procedures and practices covering work as long as the end results meet standards of acceptability (typically annual volume, margin and compliance requirements). Responsible for medium-sized sales territories.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Key Responsibilities

• Develop and implement a digital marketing strategy that aligns with company's goals and objectives in China Market.
• Content marketing via social media platforms to grow the company's presence while ensuring alignment with brand voice and marketing goals.
• Plan and execute SEM/SEO, to increase brand visibility and leads generation.
• Analyze digital marketing metrics and provide insights for continuous improvement.
• Stay up-to-date with digital marketing trends and best practices, especially within the China Market.
• Collaborate with the stakeholders to ensure timely updates and relevancy of web content.
• Work closely with cross-functional team to create cohesive marketing campaigns. Also need to oversee or support some industrial tradeshows in China and corresponding 360 degree communication.
• Manage relationships with external agencies and vendors to ensure high quality deliverables within budget and timelines and ensure ROI on marketing initiatives.

Qualifications

• Bachelor's degree or above, in the following: Marketing/Business, Business Administration/Management/Communications
• 10+ years of extensive track record of digital marketing, marcom experience within multinational corporations.
• Previous experience in Fortune 500 companies especially in healthcare industry is highly regarded.
• Proven experience in digital marketing, with a strong understanding of the Chinese digital market and B2B market.
• Strong analytical skills and experience with digital marketing metrics and reporting tools.
• Proven project management skills, including experience in planning, managing, and executing medical exhibitions and academic conferences.
• Excellent communication and collaboration skills, with the ability to work effectively across different teams and cultures.
• Creative thinker with a data-driven approach to marketing.
• Excellent communication skills, both written and verbal, in Mandarin and English.

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Additional Information