Category & Channel Development Manager

Job Location:

Shanghai

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The aim of the role is to ensure the full execution of the Trade Marketing strategy concerning Online channel (EC/NMP/HEMA/Fresh/KA-self run), becoming the main point of contact to Sales and Marketing in the development of the Company Plan (Bottom-up), sharing with the team ad-hoc analysis performed, supporting Sales in the preparation of offers to customers and maintaining track of the actual implementation of the agreed activities.

Main Responsibilities:

Strategic Planning:

• Keep up to date the channel playbooks for online sub-channels
• Define the online channel, sub-channel and platform long term strategies (co-work with team leader)
• Define guidelines for online channel: Portfolio, Promotions, Price, Visibility (activation plan), trade spending (co-work with team leader)
• Define omni channel investment direction and by occasion core SKU and MSL (co-work with team leader)
• Channel resource allocation based on channel strategy, including but not limited to POSM, Gadget, Sesonal pack, Sampling, etc
• Track and keep improve channel and sub-channel profitability by promotion proposal based on the data analysis by platform by sku; (co-responsibility with Rev Management + Finance)
• New product launch channel strategy design: Portfolio, Promotions, Price, trade spending (co-work with team leader)
• Define the high level activation plans/grid
• Provide recommendations to dedicated campaign on online channels (promotion / price / visibility / focus SKU)

Execution review:

• Omni channel online distribution tracking and develop optimize plan with Regional TMKT and sales team
• Track the various online promo mechanisms, evaluate (with help of Trade BI), define future recommendations and best practices

Who we are looking for:

• Trade Marketing, Sales field, KA, Merchandising, Shopper Behavior Understanding, Category Management processes and practices
• Online consumer/shopper trends understanding, Online channel/platform category trends understanding
• Understanding of Commercial Supply Chain process
• People management and cross functional projects management skills, leadership skills, strong analytical skills;
• Fluent in oral and written English
• MS office advanced user

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.