Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. Our Business Affairs team is in search of a Business Affairs Manager to focus on BA matters related to marketing communications of Apple Services, including but not limited to Apple TV+, Apple Music, Podcast, iCloud and Apple One in the markets of GC, specifically in Hong Kong, Taiwan and Macao where they are offered. Those include the planning, review, curation and clearance of 3rd party content in locale-specific Apple and partner marketing materials in various stages of creative development with a keen eye for detail and accuracy. For a healthy spectrum of asset and product knowledge, the role also involves curating and negotiating appropriate usage rights for content used in other hardware-based Marcom projects though the major focus is on Apple services.
Description
The person will have a high degree of ownership, integrity, and accountability and will be collaborating with creative, brand, content production, interactive, social, PR, business, and legal teams, and will be working very closely with U.S. Marcom BA leads for Content & Services. Your deep expertise in fostering and maintaining relationships across various partners will be essential for your success. Overall, you are a great teammate who knows how to react quickly to new information, opinions, and direction and strategically pivot when necessary. Last-minute changes to projects will leave you unfazed, and your experience will have primed you to navigate such changes with confidence and expertise. - Managing the Business Affairs function for Greater China, mainly in relation to Apple Services. - Vetting US produced Marketing Deliverables in relation to Apple Services to ensure appropriateness for use in the Greater China Region. - Coordinating and planning appropriate Greater China specific content to replace Worldwide Marcom content that is not available or suitable for the region’s use. - Making content suggestions in response to content briefs specifically requiring localised content and working with local content production, creative team and Services Business teams to obtain creative approval of suggestions. - Securing rights clearances with a diverse set of content partners based in Greater China, as well as some partners outside of the region. - Devising content strategy to aid in the recommendation of content to Marcom creatives. - Maintaining excellent relationships with partners and communicating with internal teams to understand what the deliverables are, and how the content will be used in each piece, in order to negotiate appropriate usage rights - Coordinating with local and US based Content Production and Producers to support internal rights management systems and ensure that assets are tracked, shared across creative disciplines and accurately distributed.
Minimum Qualifications
Preferred Qualifications
Submit Resume
Description
The person will have a high degree of ownership, integrity, and accountability and will be collaborating with creative, brand, content production, interactive, social, PR, business, and legal teams, and will be working very closely with U.S. Marcom BA leads for Content & Services. Your deep expertise in fostering and maintaining relationships across various partners will be essential for your success. Overall, you are a great teammate who knows how to react quickly to new information, opinions, and direction and strategically pivot when necessary. Last-minute changes to projects will leave you unfazed, and your experience will have primed you to navigate such changes with confidence and expertise. - Managing the Business Affairs function for Greater China, mainly in relation to Apple Services. - Vetting US produced Marketing Deliverables in relation to Apple Services to ensure appropriateness for use in the Greater China Region. - Coordinating and planning appropriate Greater China specific content to replace Worldwide Marcom content that is not available or suitable for the region’s use. - Making content suggestions in response to content briefs specifically requiring localised content and working with local content production, creative team and Services Business teams to obtain creative approval of suggestions. - Securing rights clearances with a diverse set of content partners based in Greater China, as well as some partners outside of the region. - Devising content strategy to aid in the recommendation of content to Marcom creatives. - Maintaining excellent relationships with partners and communicating with internal teams to understand what the deliverables are, and how the content will be used in each piece, in order to negotiate appropriate usage rights - Coordinating with local and US based Content Production and Producers to support internal rights management systems and ensure that assets are tracked, shared across creative disciplines and accurately distributed.
Minimum Qualifications
- 7+ years of relevant experience in the advertising, entertainment, or other media content-focused industry.
- Hands-on experience in consumer-facing content (advertising, social media, UGC, consumer digital experiences, entertainment and editorial) and associated risks
- Strong working knowledge of IP rights including copyright, trademark, and licensing in the area of entertainment and/or advertising law with emphasis on tech, music, film / TV industries.
Preferred Qualifications
- Bachelor or equivalent degree.
- Expertise in identifying potential legal and cultural issues in China, Hong Kong, Taiwan and Macao for marketing purposes.
- Working knowledge of TV / film ratings classifications and local requirements (if applicable) for marketing and advertising. Knowledge on music licensing is a bonus
- Self-motivated with high emotional intelligence, flexibility, and the ability to work collaboratively, independently and reliably on multiple projects.
- Thrive in a fast-paced environment.
- Fluent in both oral and written English, Simplified and Traditional Chinese and are able to effectively communicate with teams at Marcom U.S.
- Deep expertise in partnering with, and building real, productive relationships across Marcom creative and business functions, and other Apple business units is essential for your success. Demonstrated skills in core areas: reviewing/licensing agreements, strong negotiation skills, partner management, creative problem-solving.
Submit Resume