At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
Communications & Corporate/External AffairsJob Sub Function:
External CommunicationsJob Category:
ProfessionalAll Job Posting Locations:
Shanghai, ChinaJob Description:
The Associate Manager of Media Relations & Digital Communications at Johnson & Johnson MedTech China will be responsible for strategic media engagement, elevate the organization's digital presence, and drive cross-functional initiatives to strengthen brand reputation and thought leadership in healthcare. This role is pivotal in shaping compelling narratives, managing corporate communications, and executing data-driven strategies to engage key stakeholders across China.
Major Tasks and Responsibilities
1. Media & External Communications
Build & Nurture Media Relationships : Develop and maintain strong partnerships with top-tier media, journalists, KOLs, and influencers to secure high-impact earned media opportunities .
Drive Thought Leadership : Identify and leverage key platforms to position J&J MedTech as an industry innovator through storytelling, executive visibility, and strategic content .
Develop Corporate Media Assets : Craft press releases, narratives, and presentations that align with business goals and ensure consistent messaging across earned channels .
Crisis & Reputation Management : Proactively design and implement crisis communication s plans to mitigate risks and safeguard brand reputation .
Media Monitoring & Insights: Track and analyze media coverage, translating trends into actionable strategies to enhance communication effectiveness .
2. Digital Channel Strategy
Lead Digital Communications : Develop and execute an integrated digital strategy to amplify brand presence across owned channels (website, WeChat) .
Optimize Content Performance: Create data-driven, engaging content tailored for digital platforms, ensuring alignment with brand voice and audience preferences .
M anage Digital Channel s : Oversee corporate media channels, ensuring consistency, engagement, and measurable impact .
3. Branding & Event Leadership
Champion Brand Governance: Ensure all communications adhere to brand guidelines and reflect J&J’s values and messaging .
S upport High-Impact Events: Partner with Government Affairs/External Affairs to execute flagship initiatives (e.g., CIIE, CIFTIS), enhancing visibility and stakeholder engagement .
4. Cross-Functional Collaboration
Enable Business Through Communications Leadership: Serve as a strategic communications partner to HR, Supply Chain, Digital, and other functions /internal stakeholders to align communications efforts with business objectives .